Afrika Bambaataa is one of the originators of break-beat deejaying, and one of the architects of Hip Hop Culture. In fact, he is credited for coining the phrase “Hip-Hop.” With his early use of drum machines and computer sounds, Bam (as he is affectionately known) was instrumental in changing the way R&B and other forms of music were recorded. His creation of electrofunk, helped fuel the development of other musical genres such as freestyle or Latin freestyle, Miami bass, house, hip house, electronic and early techno. He was the first to use a synthesizer on a Hip Hop record, ultimately creating the electro funk sound.